Our 3-Step Escape Plan

  • First Escape Route
  • Second Escape Route
  • Meeting Place

Use this space to note any additional information about your escape plan, i.e. who will assist

Your checklist
  • Get low

    Smoke is poisonous and more deadly than flames.

    If you breathe smoke for more than a few breaths it can kill you.

  • Be fast

    A house fire can kill you in less than three minutes.

    Don't spend time trying to save possessions.

  • Close doors

    A closed door buys you time.

    It slows down the spread of fire, giving you more time to get to safety.

  • Get out - stay out!

    People have died by going back into a fire.

    Don't leave the meeting place to go back inside for any reason.

Wildfire Readiness and Prevention

The challenge

The risk and impact of wildfire is increasing in New Zealand due to climate change, but also how and where we are living. We’re seeing an increase in the frequency of significant wildfires in New Zealand over the last 3-4 years.

Large wildfires like the 2017 Port Hills, 2019 Tasman, 2020 Lake Ōhau, 2021/2022 Waiharara fires are occurring every 1-2 years, resulting in significant impact and losses. In addition, many of these significant wildfires are happening in the shoulder months rather than the typical summer period.

Approx. 3% of wildfires
cause 95% of the area burnt

98% of wildfires are
caused by people in New Zealand


The approach

Our Wildfire Readiness and Prevention campaign features:

  • pushing real-time local fire danger status to people in key locations through various online channels and digital outdoor billboards if the danger is high, very high or extreme
  • delivering real-time and localised fire danger level and fire season information across MetService’s desktop and app platforms
  • former NZ rugby player Christian Cullen, to remind people of the tips for safe backcountry cooking, campfires, beach bonfire and backyard BBQs
  • the much-loved feathered ambassadors to highlight fire danger in selected channels such as DoC locations
  • NZ rugby player, Samuel Whitelock, to help educate rural and semi-rural communities about simple ways they can keep themselves and their property safe.


We've developed a one-pager [PDF, 221 KB] about the campaign for your information.

Social media

Wildfire Readiness images and messages

  • Is your property prepared for the fire season?
  • If you’re not ready, the risk is always extreme
  • Keep your grass short, clean dead leaves and debris from gutters and decks
  • Keep your driveway clear of trees and hedges for fire trucks
  • Make sure your RAPID property number is easy for emergency services to find
  • Find out how to prepare at checkitsalright.nz(external link)
Keep grass short, clear dead leaves and debris from gutters and decks

Download 1x1 [JPG, 20 KB]

Download 1x1 video [MP4, 4.7 MB]

Download 1x1 video [MP4, 4.7 MB]

Download 9x16 video [MP4, 7.3 MB]

Keep your driveway clear of trees and hedges for fire trucks

Make sure your RAPID property number is easy for emergency services to find

Download 1x1 video [MP4, 2 MB]

Download 9x16 video [MP4, 2.5 MB]

Download 1x1 video [MP4, 1.7 MB]

Download 9x16 video [MP4, 2 MB]


Wildfire Prevention images and messages

  • Before you light, always check the local Fire Danger at checkitsalright.nz(external link).
  • If the local fire Danger is High, Very High or Extreme, don't light.
  • If the Fire Season is Restricted, you will need a permit for most fire types.
  • If the Fire Season is Prohibited, there is a total fire ban in place.
  • Also remember to check the local council rules, there are often total fire bans on beach areas.
 Lighting a fire today? Be very careful. The fire danger is high.  Lighting a fire today? Try another time. The fire danger is very high  Lighting a fire today? Don't do it. The fire danger is extreme.

Download 1x1 [JPG, 1.2 MB]

Download 9x16 [JPG, 1.5 MB]

Download 1x1 [JPG, 1.3 MB]

Download 9x16 [JPG, 1.6 MB]

Download 1x1 [JPG, 1.3 MB]

Download 9x16 [JPG, 1.6 MB]



The budget for the ‘Wildfire Readiness and Prevention’ campaign, live from September 2023 to May 2024, is approximately $650k. This includes both the production and media costs. As some of our channels are dynamic and will only deliver ads in specific locations when the fire danger is high, very high and extreme, the actual spend of the campaign will not be known until campaign end.