Press

Summer Wildfire Prevention Campaign 2019-2020

Fire and Emergency’s latest Summer Wildfire Prevention Campaign was launched on 14th December by Internal Affairs Minister Tracey Martin and will be running through to April 2020.

Last summer, out-of-control land-clearing and camping fires helped destroy 2,070 hectares of bird habitat. In addition, sparks from machinery and equipment caused wildfire that destroyed 2,655 hectares of bird habitat last summer alone.

This summer, three of our most loved native birds have been chosen as the stars of our campaign. They’ll help us to remind people that the wrong decision can not only endanger life and property, but also our environment and the creatures that call it home. It can take native bush hundreds of years to completely recover from a fire. Working closely with Department of Conservation, we selected the kiwi, the tui and the pīwakawaka (fantail) as ambassadors because they are part of our national identity and represent the threat of destruction of habitats by wildfire throughout New Zealand.

Fire and Emergency’s summer wildfire prevention campaign will appear in newspapers, on social media, on the back of trucks, at DOC Visitor Centres, campgrounds, service stations, on key tourist ferry routes, on online and on in-flight videos. The campaign will also be supported by radio advertising, and partnerships with MetService with TVNZ.

Please find below copies of the campaign posters, animated video (15 seconds) , radio recordings and social posts.

Social [jpg files]

Proposed copy: Last summer, campfires helped destroy 4,725 hectares of bird habitat. Before you light a fire, learn how to reduce the risk.

Facebook 1080x1080 Fantail

Facebook 1080x1080 Kiwi

Facebook 1080x1080 Tūi

Press release

Kiwi, Tui and Piwakawaka chosen as ambassadors for wildfire precention campaign